This morning, the Hainan Provincial Information Office held a press conference, and the relevant person in charge of the Hainan Provincial Department of Tourism and Culture, Radio, Television and Sports interpreted the newly issued policy of "Hainan Provincial Tourism Industry Post-Epidemic Revitalization Plan - Thirty Action Measures to Revitalize Tourism Industry (2020-2021)"。China real estate reporter learned from it，The 30 action measures include: increase fiscal, tax and financial support，Boost market confidence;Promote the implementation of tourism projects，Build core attractors;Increase promotion and marketing efforts，Stimulate tourism consumption;Further promote "tourism plus"，Promote a high degree of industrial integration;Promote the internationalization of tourism，Building momentum for the development of inbound tourism and other six aspects of content。The relevant person in charge said that Hainan Province issued thirty revitalization plans, which will promote the recovery and revitalization of the tourism industry and improve the quality and upgrade。

According to reports, due to the epidemic and the peak season of Hainan tourism season superimposed, the province's tourism industry has suffered unprecedented heavy losses。The recovery plan is for this year and next，Its main purpose is to make good use of the "province eight" and "brigade six" on the basis，We introduced fiscal, tax, financial, and land support policies，Improve the top-level design, stabilize pressure reduction and reduce the burden, enrich tourism products, stimulate tourism consumption, and activate market vitality，Help tourism enterprises tide over difficulties。The revitalization plan is mainly divided into six levels, applicable to seven types of tourism enterprises registered in Hainan, such as travel agencies, tourist attractions, hotels and homestays, tourist goods, cruise boats, golf tourism, coconut rural tourism spots。

According to the plan, Hainan will help tourism companies tide over difficulties by reducing their operating costs。If, on the basis of Hainan's "Travel Six" rent-free provisions, the lessor is exempted from rent for tourism enterprises, the property tax and urban land use tax payable from January to June 2020 can be reduced, and the amount does not exceed the reduced rent。

A certain amount of funds shall be allocated from the development funds for key industries every year，A one-time reward will be given to the cities and counties that successfully create national and provincial tourism demonstration zones, the project units that newly create national and provincial tourism resorts, and the newly created A-level tourist attractions, tourist style towns, coconut rural tourist spots, and characteristic tourist blocks，Thus encourage tourism enterprises to continue to improve quality and upgrade，Perfect service。

The comprehensive tourism insurance product "Hainan Tourism, Peace of mind" has been launched, and insurance companies are encouraged to develop public safety accident insurance for tourism, so as to solve the worries of tourists traveling to Hainan and reduce the operating risks of tourism enterprises。

In the thirty measures, it has been made clear that the benchmark land price of tourism project land can be determined by 60% of the benchmark land price of commercial service land, allowing temporary tourism facilities to use temporary land according to regulations, and allowing the appropriate construction of tourism supporting facilities in non-ecological core areas。Establish a mechanism for provinces, cities and counties to jointly promote the creation of national tourism resorts, 5A scenic spots, and well-known IP theme parks at home and abroad。

Strengthen promotion and marketing efforts to stimulate tourism consumption。Encourage tourists from outside the province to drive to Hainan, in 2020 Labor Day, Mid-Autumn Festival, National Day and other major holidays during the trial reduction of passenger car crossing the sea fee policy, non-Joan non-operating 7 seats and less to implement the sea fee reduction。Launched a series of duty-free shopping promotion activities on outlying islands and held preferential monthly (seasonal) activities。We will simplify duty-free shopping procedures and expand online sales of duty-free goods。Carry out the "Hainanese Visit Hainan" activity, guide and support the province's A-level scenic spots to issue annual joint tickets, and launch package discounts for residents in the province。

We will further promote "tourism plus" and promote a high degree of industrial integration。We issued guidelines to accelerate the development of health tourism in Hainan, and launched high-quality health tourism products such as medical tourism, hot spring health, forest tourism, traditional Chinese medicine and climate medicine。We will promote the creation of demonstration zones for a national public cultural service system, and increase efforts to turn cultural and creative products into tourism commodities。At the same time, we will vigorously develop MICE tourism, sports tourism, cruise and yacht tourism, and promote the integration of tourism and other industries。

We will enhance the internationalization of tourism and gain momentum for the development of inbound tourism。While revitalizing the domestic and domestic markets，Hainan will take advantage of the policy advantages of the free trade zone (port)，We will introduce a plan to improve the internationalization of Hainan's tourism and measures to support the development of Hainan's inbound tourism market，Vigorously promote the internationalization of tourism services, consumption environment, medical security and signage system in our province，Gaining momentum to expand the inbound tourism market。In addition, Hainan will also optimize the Hainan visa-free and route subsidy policies to improve the level of entry facilitation。

The full text of the new policy is as follows

Hainan Tourism Recovery Plan after the epidemic - thirty action measures to revitalize tourism

(2020—2021年)

To implement the work plan of the CPC Central Committee and The State Council on coordinating COVID-19 prevention and control and economic and social development，Do everything possible to help tourism enterprises tide over difficulties，We will spare no effort to promote full recovery and high-quality development of the tourism economy，We will accelerate the development of Hainan as a free trade port and an international tourism consumption center，The present action measures have been formulated。

First, increase fiscal, tax and financial support to boost market confidence

1. Reducing the burden on enterprises。Lessors (including state-owned, collective and private enterprises) who have difficulty in paying the real estate tax and urban land use tax for tourism enterprises during the epidemic period can apply for exemption from the real estate tax and urban land use tax payable from January to June 2020, and the amount does not exceed the reduced rent。(Responsible unit: Provincial Tax Bureau, Provincial SASAC, municipal and county governments, Provincial Department of Tourism, Culture, Radio, Film and Sports)

(2) Reduce business operating costs。We will implement the policy of pricing water, electricity and gas at the same price for commercial and industrial use, and encourage tourism enterprises to pay more favorable prices for water, electricity and gas。The term of operation of road passenger transport enterprises in the province has been extended for 12 months, and the use period of existing tourist passenger transport vehicles has been extended for 12 months after passing the test。(Responsible units: Provincial Market Supervision Bureau, Provincial Development and Reform Commission, Provincial Department of Transportation, Provincial Water Affairs Department, Provincial SASAC, Hainan Power Grid Company, Provincial Department of Tourism, Culture, Radio, Television and Sports, municipal and county governments)

(3) Supporting tourism enterprises to improve their quality and functions during the epidemic。For key projects, key projects and especially urgent service matters or transaction activities involving tourism quality improvement and upgrading, open "green channel", implement all-weather online acceptance, "capacity and absence acceptance", and provide "quick examination and quick handling" services。(Responsible units: Provincial government Affairs Service Center, municipal and county governments, Provincial Department of Tourism, Culture, Radio, Film and Sports)

(4) Arrange funds from the development funds of key industries every year for tourism enterprise loan discount, equity investment, listing incentives, insurance premium subsidies, inbound tourism incentives, and excellent rating awards。A one-time reward will be given to the cities and counties that successfully create national and provincial tourism demonstration zones, the project units that newly create national and provincial tourism resorts, and the newly created A-level tourist attractions, tourist style towns, coconut rural tourist spots, and characteristic tourist blocks。(Responsible unit: Provincial Department of Tourism, Culture, Radio, Television and Sports, Provincial Department of Finance, municipal and county governments)

(5) Continuously expand the scale of Hainan tourism and sports industry investment fund。We will give full play to the leverage role of fiscal funds and guide more social capital to increase investment in tourism and sports enterprises and upstream and downstream related enterprises in a market-oriented manner。(Responsible unit: Provincial Department of Tourism, Culture, Radio, Television and Sports, Provincial Department of Finance, Hainan International Economic Development Bureau)

(6) Accelerate the construction of tourism infrastructure and tourism public service facilities, and open up the "last kilometer" of global tourism。Land bond funds will be tilted towards qualified public welfare infrastructure construction in the tourism sector。Attract social capital, innovative use of market-oriented ways to promote the construction of tourism highway stations around the island。Encourage tourism infrastructure projects with long investment cycle, slow return and large capital demand to introduce insurance capital investment。Use the living tourism Development fund to subsidize the tourism toilet funds of local projects, and support the construction, maintenance and management of tourism toilets and the construction of other tourism public service facilities in the province。(Responsible units: Provincial Development and Reform Commission, Provincial Department of Finance, Provincial Department of Commerce, Provincial Local Financial Supervision Bureau, Hainan Regulatory Bureau of China Banking and Insurance Regulatory Commission, Provincial Department of Natural Resources and Planning, Provincial Department of Transportation, Provincial Department of Tourism, Culture, Radio, Television and Sports, municipal and county governments)

(7) Support tourism enterprises to optimize the asset structure by means of asset securitization, trust, expected income mortgage, etc., to achieve asset-light。Support tourism enterprises to list on the trading board of Hainan Equity Trading Center, and the government subsidizes listing and intermediary service fees。Create convenient conditions for investment, financing and listing (listing) of tourism enterprises, properly solve the problems left over from history and the disposal of defective assets of tourism enterprises, and make up the relevant procedures。Encourage provincial state-owned enterprises to provide free or low-cost credit enhancement for the issuance of securitized products by tourism enterprises in the province。(Responsible units: Provincial local Financial Supervision Bureau, Hainan Regulatory Bureau of CSRC, Haikou Central Branch of the People's Bank of China, Provincial Department of Natural Resources and Planning, municipal and county governments, Provincial Department of Finance, Provincial Department of Tourism, Culture, Radio, Television and Sports, Provincial Tax Bureau, Provincial Development and Reform Commission, Provincial Department of Housing and Urban-Rural Development, Provincial SASAC)

(8) Launch a comprehensive tourism insurance product titled "Hainan Tourism, Peace of Mind" to provide compensation for personal casualties or medical expenses incurred by tourists in 2020 due to infectious diseases such as the novel coronavirus pneumonia or force majeure causes such as natural disasters。(Responsible unit: Hainan Regulatory Bureau of China Banking and Insurance Regulatory Commission, Provincial local Financial Regulatory Bureau, Provincial Department of Tourism and Culture, Radio, Television and Sports, Provincial Department of Finance, all relevant insurance institutions)

(9) Encourage insurance companies to develop tourism emergency public safety accident insurance。Through the voluntary purchase of tourism enterprises, the government gives 30% subsidies to reduce business risks and enhance the ability of enterprises to respond to public security emergencies。(Responsible unit: Hainan Bureau of Banking and Insurance Regulatory Commission, Provincial Department of Finance, Provincial Department of Tourism, Culture, Radio, Film and Sports, municipal and county governments)

2. Promote the landing of tourism projects and create core attractions

10. Introducing land use policies to support high-quality tourism development。The governments at all levels of the province should incorporate the land for tourism projects into the territorial spatial planning。Formulate guidance opinions on the classification of tourism land, and determine land supply methods and land prices according to different types of tourism land。The basic land price of tourism project land can be determined by 60% of the basic land price of commercial service land。Define the scope of temporary tourism facilities, and allow temporary tourism facilities to use temporary land in accordance with regulations under the conditions of planning。We will encourage rural collective construction land to be put into the market for the construction of tourism projects, support the use of idle rural housing to develop rural tourism, and ensure the demand for land for tourism projects。(Responsible units: Provincial Department of Natural Resources and Planning, Provincial Forestry Bureau, municipal and county governments, Provincial Department of Tourism, Culture, Radio, Film and Sports)

(11) Under the condition of not destroying the ecological environment, the existing tourist attractions can appropriately build tourism supporting facilities in non-ecological core areas。Build high-level forest tourism projects in Hainan, support the construction of forest parks and geoparks, and focus on building 4A and 5A forest tourism scenic spots。We will support cities and counties in central China to introduce internationally renowned environmentally friendly hotel brands, develop high-end eco-tourism products, and build eco-tourism destinations that attract Chinese and foreign tourists by relying on tropical rainforests and Hainan Tropical Rainforest National Park。We will support cities and counties in western China in developing tourism products and expanding tourism markets。(Responsible units: municipal and county governments, Provincial Department of Natural Resources and Planning, Provincial Forestry Bureau, Provincial Department of Ecology and Environment, Provincial Department of Tourism, Culture, Radio, Television and Sports)

(12) Establish a mechanism for provinces, cities and counties to jointly promote the creation of national tourism resorts, 5A scenic spots, and well-known IP theme parks at home and abroad。Expand and strengthen tourism industrial parks。Implement the tourism enterprise development plan, select the top 100 tourism enterprises in the province with high standards, establish a file database, give precise policies, support the development of strength, and implement the government liaison system for key tourism enterprises。(Responsible units: Provincial Department of Tourism, Culture, Radio, Television and Sports, Provincial Development and Reform Commission, Provincial Department of Natural Resources and Planning, Provincial Department of Ecology and Environment, Provincial Department of Finance, Provincial Forestry Bureau, municipal and county governments)

(13) Increase support and guidance for investment projects in the tourism industry, strengthen the planning and reserve of major tourism projects, and strive for central financial support through multiple channels。Encourage Hainan tourism enterprises to reorganize and go public, expand their scale, and cultivate a number of tourism group companies。(Responsible units: Provincial Department of Tourism, Culture, Radio, Film and Sports, Provincial Department of Commerce, Provincial Development and Reform Commission, Provincial local Financial Supervision Bureau, Hainan Regulatory Bureau of CSRC, Provincial SASAC, Hainan International Economic Development Bureau, municipal and county governments)

Third, increase promotion and marketing efforts to stimulate tourism consumption

(14) Deeply implement the Implementation Plan of Hainan International Tourism Consumption Year Activities, and create a destination image of "Sunny Hainan, holiday paradise - healthy travel, happy shopping"。Activities for the International Year of Tourism Consumption will be gradually resumed, a number of special tourism products will be launched, and a series of tourism festivals, conferences and exhibitions, culture and art, and sports events will be planned to promote consumption。(Responsible units: municipal and county governments, provincial Department of Tourism, Culture, Radio, Film and Sports and other relevant departments)

(15) Give full play to the advantages of Hainan's tropical islands and natural oxygen bars, and encourage tourism enterprises to invite doctors, nurses, public security police and other frontline anti-epidemic heroes to our province for vacation and rest。(Responsible unit: Provincial Public Security Department, Provincial Tourism, Culture, Radio, Television and Sports Department, Provincial Health Commission, Provincial Department of Finance)

(16) Expand the consumption limit of duty-free shopping on outlying islands and increase the variety of duty-free commodities。Guide duty-free business enterprises to increase the number of brands in existing stores, simplify duty-free shopping procedures, and expand the scale of online sales of duty-free goods。Launched a series of duty-free shopping promotion activities on outlying islands and held preferential monthly (seasonal) activities。(Responsible unit: Provincial Department of Finance, Provincial Department of Commerce, Provincial Department of Tourism and Culture, Radio, Television and Sports, Haikou Customs)

17. Stimulate public enthusiasm for tourism and release consumption potential in an orderly manner。Launch the "Hainan people visit Hainan" activity。Guide and support the province's A-level scenic spots to issue annual joint tickets, and launch package discounts for provincial residents。Advocate and stimulate rural tourism, trigger the upsurge of rural tourism in Hainan, and promote poverty alleviation through consumption。The trade union organization may, in accordance with the provisions, organize the member employees to carry out the staff (model workers) recuperation and spring and autumn outing activities。Enterprises and schools are encouraged to use weekends and holidays to carry out activities such as team building and research in the province。We will comprehensively strengthen the promotion of the domestic tourism market, and organize cities, counties and tourism enterprises to hold roadshows and promotion activities in key tourist source markets。The use of network new media to carry out online promotion activities to achieve full coverage of advertising in major customer source markets。(Responsible units: Provincial Department of Tourism, Culture, Radio, Television and Sports, municipal and county governments, Provincial Federation of Trade Unions, Provincial Department of Education, Provincial League Committee, Provincial Federation of Industry and Commerce)

(18) Encourage tourists from outside the province to drive to Hainan。In 2020, during major holidays such as Labor Day, Mid-Autumn Festival and National Day, the sea crossing fee policy will be reduced on a trial basis, and the sea crossing fee will be reduced on non-Qiongese-registered passenger cars with 7 seats and less。(Responsible unit: Provincial Department of Transportation, Provincial Department of Finance)

Fourth, further promote "tourism +" and promote a high degree of industrial integration

19. Vigorously develop health tourism。We issued guidelines to accelerate the development of health tourism in Hainan, and launched high-quality health tourism products such as medical tourism, hot spring health, forest tourism, traditional Chinese medicine and climate medicine。(Responsible units: Provincial Department of Tourism, Culture, Radio, Television and Sports, Provincial Health Commission, Provincial Forestry Bureau, municipal and county governments)

20. Vigorously developing cultural tourism。We will promote the creation of demonstration zones for a national public cultural service system。We will intensify efforts to transform cultural and creative products into tourism commodities。Explore local cultural elements, increase the local cultural connotation of Hainan tourism products, build a first-class cultural tourism performing arts theme park, and build a 21st century Maritime Silk Road cultural tourism exchange platform。(Responsible unit: Provincial Department of Tourism, Culture, Radio, Film and Sports, municipal and county governments)

Vigorously develop sports tourism。The National Sports Tourism Demonstration Zone Development Plan of Hainan Province has been issued to vigorously develop golf tourism, water sports tourism, beach sports tourism, and outdoor sports tourism。(Responsible unit: Provincial Department of Tourism, Culture, Radio, Film and Sports, municipal and county governments)

22. Vigorously develop MICE tourism。Introduce measures to support the development of the convention and exhibition industry, promote the development of the convention and exhibition industry in our province to market-oriented, professional, branded, international and innovative, create a number of well-known brand exhibition projects at home and abroad, and form a new platform for resource gathering and innovative development。(Responsible unit: Provincial Department of Commerce, Provincial Department of Tourism and Culture, Radio, Film and Sports)

(23) Vigorously develop cruise and yacht tourism。Actively cooperate with cruise companies to implement the "Hainan Cruise Port Marine Tour Route Pilot Implementation Plan"。Take Sanya as a pilot to promote the construction of a comprehensive service platform for yacht tourism and realize "one-stop management" of the yacht tourism service industry.。(Responsible unit: Provincial Department of Transportation, Provincial Department of Tourism and Culture, Radio, Television and Sports, relevant city and county governments)

Fifth, enhance the level of tourism internationalization, and gain momentum for the development of inbound tourism

(24) Introduce action measures to enhance the internationalization level of Hainan's tourism, and further improve the internationalization level of tourism services, consumption environment, medical security and signage system in Hainan。(Responsible unit: Provincial Department of Tourism, Culture, Radio, Film and Sports)

(25) Introduce measures to support the development of Hainan's inbound tourism market, and actively expand the inbound tourism market after the epidemic。Continue to increase the Russian-speaking region, Hong Kong, Macao and Taiwan, Southeast Asia, Japan and South Korea, Europe and the United States and Australia and New Zealand six key source market promotion efforts。Optimize the "please come in, go out" promotion, strengthen the application of overseas new media, and increase cooperation with overseas tourism promotion agencies。(Responsible unit: Provincial Department of Tourism, Culture, Radio, Film and Sports, Provincial Department of Finance)

(26) Optimize the visa-free policy in Hainan and improve the level of entry facilitation。Promote the implementation of a more open visa-free entry policy, actively promote the implementation of the 15-day visa-free entry policy for cruise ships entering Hainan, and further simplify the entry procedures for yachts。We will improve route subsidies and encourage and support enterprises to actively return to international routes。(Responsible unit: Provincial Public Security Department, Haikou Entry-Exit Border Inspection General Station, Provincial Tourism and Culture, Radio, Television and Sports Department, Provincial Transportation Department)

6. Strengthen personnel training and improve the quality of tourism services

(27) Expand the coverage of "thriving industry without learning" for employees of tourism enterprises, and expand the training objects of the "Implementation Plan for Hotel Industry Talent Training in Hainan Province" to tourist attractions, travel agencies and tourism catering enterprises。Travel agencies are allowed to arrange their employees to provide foreign language travel services, and their professional behavior shall be borne by the travel agency。Large tourism enterprises are encouraged to establish internship and practice bases for college and secondary school students。Tourism enterprises can refer to the state's policy on employment internship bases and enjoy the relevant subsidies for employment internship。(Responsible units: Provincial Department of Tourism, Culture, Radio, Television and Sports, Provincial Department of Finance, Provincial Department of Human Resources and Social Security, Provincial Department of Education, municipal and county governments)

(28) Strengthen the introduction and training of tourism talents, and support the introduction of internationally renowned universities and enterprises to cooperate with Hainan universities in running schools。We will increase the supply of tourism professionals, optimize and adjust the structure of secondary vocational colleges in Hainan, and increase the number of higher and secondary tourism vocational schools。We will promote the project to improve the quality of tourism services in the whole society, and establish tourism education and training bases。(Responsible units: Provincial Department of Education, Provincial Department of Tourism, Culture, Radio, Television and Sports, Provincial Department of Human Resources and Social Security)

29. Promoting smart tourism。Accelerate the construction of the "One mobile phone tour Hainan" system, and realize the interconnection and data sharing with the health "one code pass" and social security card "one card" service management platform。Promote the reform of the tourism statistics system, establish a tourism industry statistics system that is in line with international standards, and promote the interconnection and sharing of statistical data from tourism, statistics, public security, customs, market supervision, taxation, transportation, commerce and other departments。(Responsible units: Provincial Tourism, Culture, Radio, Television and Sports Department, Provincial Health Commission, Provincial Human Resources and Social Security Department, Provincial Big Data Administration Bureau, Provincial Statistics Bureau, Provincial Public Security Department, Provincial Transportation Department, Haikou Customs, Provincial Tax Bureau, Provincial Market Supervision Bureau, Provincial Department of Commerce, municipal and county governments)

(30) Comprehensively improving the quality of tourism services in Hainan。Improve the standard system, supervision system, integrity system and complaint system of tourism services, standardize the order of the tourism market, purify the consumption environment of Hainan, and let tourists visit Hainan comfortable, assured and happy。(Responsible units: Provincial Department of Tourism, Culture, Radio, Television and Sports, Provincial Market Supervision Bureau, Provincial Development and Reform Commission, Provincial Department of Commerce, municipal and county governments)

The scope of tourism enterprises applicable to this action measure refers to seven types of enterprises registered in Hainan, such as travel agencies, tourist attractions, hotels and homestays, tourist goods, cruise boats, golf tourism, coconut rural tourism points。The provincial government leads the revitalization of the province's tourism industry as a whole, and is specifically promoted by the provincial Joint Conference on Promoting the development of the tourism industry。All responsible units shall, in strict accordance with the requirements of the division of labor, actively participate in and closely cooperate with each other to jointly complete the tasks involved in the matters of responsibility。The provincial government will regularly carry out special supervision of the completion of work tasks and track and promote the implementation of responsibility matters。